IDEA’s beginnings trace back to the mid 90’s when IDEA President and CEO, Cynthia Primas worked together with other Camden officials to establish a school of the arts in the City of Camden. Recognizing the power and influence of the arts, Cynthia founded IDEA to further the reach on how youth and caring teaching-artists could work together and achieve results above or outside the traditional educational model. This was not, by any means, a referendum on education, just a different approach